by Alex Hogrefe | Jan 25, 2015 | Portfolio Vol. 4, Project 03 Crossroads Pavilion, Uncategorized |
The last few weeks have been spent designing a new project that will allow me to experiment with some new rendering styles that I have in mind. The past few projects were located in a dense urban setting so I am switching things up and going rural. I decided on an...
by Alex Hogrefe | Jan 4, 2015 | Portfolio Vol. 4, Project 02 Cultural Center, Uncategorized |
It has now been several months of working on this latest project from which lots of imagery has been created. I’m ready to start compiling all of this information into portfolio spreads similar to what I did for the wharf project. Anyone that reads this...
by ahogrefe | Dec 14, 2014 | Break Down, Portfolio Vol. 4, Project 02 Cultural Center, Uncategorized |
For this winter special #4, it was all about the lighting and atmosphere. Going into this, I knew the illustration was going to be heavily post processed so I spent little time preparing the 3d model and just kicked out a quick V-ray base rendering...
by Alex Hogrefe | Nov 26, 2014 | Break Down, Portfolio Vol. 4, Project 02 Cultural Center, Styles / Effects |
A thought that is often running through my head when working on architectural illustrations is how can I bring more of a human touch to the image. The answer is almost always through texturing in Photoshop. I have spent the last week illustrating an aerial perspective...
by Alex Hogrefe | Nov 9, 2014 | Break Down, Fundamentals, Portfolio Vol. 4, Project 02 Cultural Center |
One of the very first tutorials I created for this site described a workflow that generated a night scene only using Photoshop. That tutorial used a very simple base image exported right out of Sketchup. The workflow is easy to implement and is especially...
by Alex Hogrefe | Oct 26, 2014 | Fundamentals, Project 02 Cultural Center |
Architecture visualization is notorious for producing complex and messy PSD files. Sometimes, it’s the little things that can make a big difference and in my opinion, layer management is one of those little things that many people don’t put enough...
by Alex Hogrefe | Oct 12, 2014 | Over Time, Portfolio Vol. 4, Project 02 Cultural Center, Uncategorized |
As the 3d model progresses, I find myself spending a lot of time defining and organizing the way different elements are grouped in the model. I posted a video a while back showing a time lapse of the construction of one of my models. I rarely use layers but instead...
by Alex Hogrefe | Sep 30, 2014 | Portfolio Vol. 4, Project 02 Cultural Center, Uncategorized |
These past two weeks have been crazy and if any of you follow my Facebook page, you know what I am talking about. However, with all of the change, I figured it would also be a good time to start a new project as well. The wharf design was a fun project to...
by Alex Hogrefe | Sep 15, 2014 | Uncategorized |
I have not significantly changed the design of my site or its functionality since its inception, so the time has come to switch things up. The first thing I did was move from Squarespace to WordPress. Squarespace was a great platform but WordPress offers a huge amount...
by Alex Hogrefe | Aug 23, 2014 | Uncategorized |
The 40th Annual Ken Roberts Memorial Delineation Competition is now accepting your submissions. This is one of my favorite competitions because of the wide range of styles and techniques that win each year. It is open to students and professionals and can be either a...
by Alex Hogrefe | Aug 17, 2014 | Portfolio Vol. 4, Project 01 Long Wharf |
Over the past several months, I have developed many illustrations for my conceptual wharf design. I wanted to start thinking about how these illustrations would be organized into a portfolio layout. One of my favorite parts of arch viz is page layout. Last year, I put...
by Alex Hogrefe | Aug 3, 2014 | Portfolio Vol. 4, Project 01 Long Wharf, Styles / Effects |
We have used this style a couple of times in the office and I am a big fan of it. It is also really simple to implement. The idea is to apply a mask over a full resolution illustration to break up the edges giving the illustration a collage-like feel. The great thing...
by Alex Hogrefe | Jul 13, 2014 | Break Down, Portfolio Vol. 4, Project 01 Long Wharf |
This was a fun image to work on and the breakdown is relatively straight forward. The big poetic moves such as fog and coloring come towards the end which is typically the case with images like this. There was a lot of prep in Photoshop such as refining...
by Alex Hogrefe | Jul 6, 2014 | Break Down, Portfolio Vol. 4, Project 01 Long Wharf |
Modeler: Sketchup Renderer: V-Ray Post Processing: Photoshop Final Output Size: 4500 px x 2520 px The Boston Long Wharf perspective illustrations are underway. This first illustration is one of the more important ones because it is describing the entire design...
by Alex Hogrefe | Jun 22, 2014 | Fundamentals |
Architecture visualization can consume a lot of resources and time if you’re not careful. With the tediousness of Photoshop and renderings calculating through the night, spending more that 20 minutes searching Google images for a specific texture or image...
by Alex Hogrefe | Jun 8, 2014 | Portfolio Vol. 4, Project 01 Long Wharf, Uncategorized |
In the previous wharf post, I discussed black and white texture studies that focused on pattern and ground plane elements throughout the wharf. The above image builds off of those studies introducing color and material. Site plans are...
by Alex Hogrefe | May 18, 2014 | Uncategorized |
It was a little over a year ago that I started a visitor gallery tumblr page in an attempt to generate a another place on the internet for architecture visualization inspiration. It has been exciting to see so many unique styles and methods submitted week after...
by Alex Hogrefe | May 4, 2014 | Portfolio Vol. 4, Project 01 Long Wharf, Uncategorized |
The last few posts have been focused on diagramming the existing conditions of the site. In this latest post, I have shifted to studies for the new design. The overall concept and form of the Sketchup model is established, but now I am interested in exploring...
by Alex Hogrefe | Apr 14, 2014 | Over Time, Portfolio Vol. 4, Project 01 Long Wharf |
This post is also a follow up from many emails asking me to explain the diagonal line hatching used the site analysis diagrams. There are two methods in Photoshop that I know of that can create the diagonal line hatch seen in the image above. Both options use a...
by Alex Hogrefe | Apr 6, 2014 | Over Time, Portfolio Vol. 4, Project 01 Long Wharf |
I received a lot of emails asking if I could explain how I created the pedestrian paths diagram in the previous post. To generate the line work, there are many ways this could be done. In the past, I probably would have used the spline tool in CAD. The line...
