Composing Your Perspectives

By Alex Hogrefe
July 17, 2016

Train Pavilion Aerial

By Alex Hogrefe
June 26, 2016

Battle of P.O.D. Printers 2016

By Alex Hogrefe
May 29, 2015

Culture Center Intro Illustration

By Alex Hogrefe
May 15, 2015

Portfolio Vol. 4: Cover Designs

By Alex Hogrefe
April. 17, 2016

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Composing Your Perspectives

One of the questions I get asked most is how do I compose perspective shots. I have touched on this subject in past posts but have not organized these concepts into one place. The tips discussed below are by no means the law. There are often circumstances that limit...

Train Pavilion Aerial

There are still some areas of Portfolio Vol. 4 that are missing information. One image that I just finished creating is an aerial of the train pavilion project that better shows the relationship of the new architecture to the iconic town water tower.  I have several...

Battle of P.O.D. Printers 2016

You can spend a ton of time perfecting your portfolio, but all of that means nothing if you choose a bad printer. That is why I have spent the last several weeks testing out many online print-on-demand services. I wrote a post on Print-on-demand printers several years...

Culture Center Intro Illustration

As I rework some of the spreads for my upcoming Portfolio Volume 4,  I find myself needing to develop several new illustrations to fill in some missing information or to help better tell the story. However, due to time limitations and the amount of images I need to...

Portfolio Vol. 4 Cover Designs

I have been working on some of the different design elements of Portfolio Volume 4 and this week I am focusing on the cover design. I wrote a post a few years ago on the cover design for Portfolio Volume 3 seen here. Not much has changed with the way that I am...

Cliff Retreat: New Spreads

  The Cliff retreat spreads are underway. With most of the imagery generated, I had enough content to start thinking about how the pages would be laid out and how the story would be told. As with a lot of my layouts, the styles range quite a bit from spread to...

Portfolio Vol. 3

With all of the new techniques and styles that I have been working on over the past few years, I decided to create volume 3 which acts as a synopsis of my understanding of architectural visualization up to this point. I am still learning and refining, but this marks where I am at in 2014. A lot of time and energy went into making volume 3, but it has been a labor of love. I have documented the development process and have been posting each step throughout the summer

Portfolio Vol. 2

Developed in 2007, this was my second portfolio created after grad school. The layouts are relaxed with the text playing an important role on many of the pages. Except for the thesis spreads, each project uses no more than 2 spreads to describe the project requiring a denser use of text and images in the layout


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Portfolio Vol. 3

A 9.5″x 8″ architecture portfolio available in both a hard and soft cover. The design focuses and visualization strategies consisting of 58 full color pages designed cover to cover by Alex Hogrefe.

Posters

Available in two sizes: 18″x 24″ and 24″x 36″. Museum-quality poster made on thick, durable paper with a matte finish.  All posters are printed on archival, acid-free paper.

Framed Posters

Available in two sizes: 18″x 24″ and 24″x 36″.  All frames are wood, painted black, and are made in Los Angeles. The front protector is Acrylite, shatter resistant, and optically pure. The frames have a 1″ border and are not matted.

Canvas Prints

Available in sizes 24″x 36″ and 18″x 24″. Canvases are 20.5 mill thick, Fade-resistant, poly-cotton blend. Canvases are hand stretched and glued to solid wood stretcher bars, and finished with a matte coating.