Portfolio Vol. 4: Cover Designs

By Alex Hogrefe
April. 17, 2016

Cliff Retreat: New Spreads

By Alex Hogrefe
March. 27, 2016

Cliff Retreat: Finale Image

By Alex Hogrefe
March. 06, 2016

Cliff Retreat Interiors

By Alex Hogrefe
Feb 15, 2015

Cliff Retreat Section Spread

By Alex Hogrefe
January 24, 2015

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Portfolio Vol. 4 Cover Designs

I have been working on some of the different design elements of Portfolio Volume 4 and this week I am focusing on the cover design. I wrote a post a few years ago on the cover design for Portfolio Volume 3 seen here. Not much has changed with the way that I am...

Cliff Retreat: New Spreads

  The Cliff retreat spreads are underway. With most of the imagery generated, I had enough content to start thinking about how the pages would be laid out and how the story would be told. As with a lot of my layouts, the styles range quite a bit from spread to...

Cliff Retreat: Finale Image

I wanted to have some fun with this image and create something that conveyed the scale of this project. Sort of a grand finale image. I have already generated a lot of close-up vignettes, but nothing really showing the project its totality. I chose a view that would...

Cliff Retreat Interiors

I was finally able to setup some interior scenes for the cliff retreat design. I decided to go black and white with these images to relate back to the black and white exterior images generated a few posts ago. However, the desaturated colors will also help play up the...

Cliff Retreat Section Spread

For the past few weeks, I have been producing section illustrations of my cliff retreat design. As is often the case, the final result took a complete detour from what I originally set out to produce. I began the spreads rendering out two large detail perspectives...

Cliff Retreat Moments: Part 2: Material ID and Masks

  In part one, I discussed some quick study vignettes of the cliff retreat design. For part two, I want to go into more depth about how I used a Material ID render channel to speed up my material selections and generate these illustrations in a relatively short...

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Portfolio Vol. 3

With all of the new techniques and styles that I have been working on over the past few years, I decided to create volume 3 which acts as a synopsis of my understanding of architectural visualization up to this point. I am still learning and refining, but this marks where I am at in 2014. A lot of time and energy went into making volume 3, but it has been a labor of love. I have documented the development process and have been posting each step throughout the summer

Portfolio Vol. 2

Developed in 2007, this was my second portfolio created after grad school. The layouts are relaxed with the text playing an important role on many of the pages. Except for the thesis spreads, each project uses no more than 2 spreads to describe the project requiring a denser use of text and images in the layout


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Portfolio Vol. 3

A 9.5″x 8″ architecture portfolio available in both a hard and soft cover. The design focuses and visualization strategies consisting of 58 full color pages designed cover to cover by Alex Hogrefe.

Posters

Available in two sizes: 18″x 24″ and 24″x 36″. Museum-quality poster made on thick, durable paper with a matte finish.  All posters are printed on archival, acid-free paper.

Framed Posters

Available in two sizes: 18″x 24″ and 24″x 36″.  All frames are wood, painted black, and are made in Los Angeles. The front protector is Acrylite, shatter resistant, and optically pure. The frames have a 1″ border and are not matted.

Canvas Prints

Available in sizes 24″x 36″ and 18″x 24″. Canvases are 20.5 mill thick, Fade-resistant, poly-cotton blend. Canvases are hand stretched and glued to solid wood stretcher bars, and finished with a matte coating.