Philly Diagram Study

By Alex Hogrefe
June 4, 2017

Bridging Philly

By Alex Hogrefe
May 11, 2016

Cutout People 2017

By Alex Hogrefe
April 18, 2017

Introducing Portfolio Volume 04

By Alex Hogrefe
October 08, 2016




Philly Diagram Study

I always look to diagrams to help tease out ideas or to clarify my thoughts as early on in the design process as possible. The diagram being broken down below is working off of a simple model with almost no detail or structural articulation making it easier to update...

Bridging Philly

A few weeks back, I was lucky enough to give a lecture and some workshops at Philadelphia University School of Architecture. During my tour of the city, I was blown away by the amount of development and new architecture going on. One proposal that I found especially...

Cutout People 2017

Whether it is because time is limited or cutout libraries are too small, it often seems like adding entourage into an illustration is treated as an afterthought at the end of most workflows. When it is finally time to insert people, a large portion of time goes to...

Inspiration: The Third & The Seventh

The last time that I posted this film on this blog was back in 2013 and I have been long overdue to post it again. The short film by Alex Roman has had a big influence on my work since the very beginning and is still something I try to revisit at least once a year. He...

Architectural GIFs

As old school as they are, GIFs can still be a low tech, highly shareable solution to communicate an architectural idea. In this case, I was having trouble deciding how to illustrate the operable shade system of my research lab design. Enter the GIF. The obvious...

Oblique Floor Plans

Continuing work on my research lab design, I wanted to generate floor plans that were a little more informational than the standard line drawings. Therefore, I turned the floor plans into oblique projection drawings using my Sketchup model and a technique described...

Portfolio Vol. 4

My latest portfolio released in 2016, Portfolio Volume 4 discusses new layout  and illustrations/diagrammatic styles. Over 35 posts break down each illustration and explores ideas of composing and refining portfolio presentation techniques.

Portfolio Vol. 3

Released in 2014, Portfolio Vol. 3 builds off of Portfolio Vol. 2 by introducing a new workflow that includes Indesign to better manage page and text organization. New image styles such as x-ray illustrations and exploded axons are introduced.

Portfolio Vol. 2

Developed in 2007, this was my second portfolio created after grad school. The layouts are relaxed with the text playing an important role on many of the pages. Except for the thesis spreads, each project uses no more than 2 spreads to describe the project requiring a denser use of text and images in the layout


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Portfolio Vol. 04

An 8.5″x 11″ architecture portfolio exploring architectural graphic representation.


Available in two sizes: 18″x 24″ and 24″x 36″. Museum-quality poster made on thick, durable paper with a matte finish.  All posters are printed on archival, acid-free paper.

Framed Posters

Available in two sizes: 18″x 24″ and 24″x 36″.  All frames are wood, painted black, and are made in Los Angeles. The front protector is Acrylite, shatter resistant, and optically pure. The frames have a 1″ border and are not matted.

Canvas Prints

Available in sizes 24″x 36″ and 18″x 24″. Canvases are 20.5 mill thick, Fade-resistant, poly-cotton blend. Canvases are hand stretched and glued to solid wood stretcher bars, and finished with a matte coating.