Architectural GIFs

By Alex Hogrefe
March 6, 2017

Oblique Floor Plans

By Alex Hogrefe
Feb 05, 2016

Smart Objects Intro

By Alex Hogrefe
Jan. 08, 2016

Winter Special #5

By Alex Hogrefe
December 11, 2015

Introducing Portfolio Volume 04

By Alex Hogrefe
October 08, 2016




Architectural GIFs

As old school as they are, GIFs can still be a low tech, highly shareable solution to communicate an architectural idea. In this case, I was having trouble deciding how to illustrate the operable shade system of my research lab design. Enter the GIF. The obvious...

Oblique Floor Plans

Continuing work on my research lab design, I wanted to generate floor plans that were a little more informational than the standard line drawings. Therefore, I turned the floor plans into oblique projection drawings using my Sketchup model and a technique described...


It has been a while since I have created a good ole tutorial. This is a really important one if you don’t already know or use Smart Objects in Photoshop. Smart Objects bring a whole new level of ability to edit in Photoshop. At Design Distill, we use them in...

Winter Special #5

Since I dropped the ball last year, I am picking things back up this year with a new winter special illustration of the research lab design. This view moves the camera underneath the architecture to give a sense of the experience one has when approaching the entrance....

Lab Perspective Study

I had been going back and forth on building materials and realized that I needed to create an illustration that would allow me to visually compare options within the contextual setting. The form is more or less finalized, but I have had trouble envisioning exactly...

Lab Section Studies

I have been continuing to develop my research lab concept and specifically I have been focusing on some sectional qualities of the design. Since time is limited these days, I don’t always build elaborate models of each idea. In this case, I cut a section through...

Portfolio Vol. 4

My latest portfolio released in 2016, Portfolio Volume 4 discusses new layout  and illustrations/diagrammatic styles. Over 35 posts break down each illustration and explores ideas of composing and refining portfolio presentation techniques.

Portfolio Vol. 3

Released in 2014, Portfolio Vol. 3 builds off of Portfolio Vol. 2 by introducing a new workflow that includes Indesign to better manage page and text organization. New image styles such as x-ray illustrations and exploded axons are introduced.

Portfolio Vol. 2

Developed in 2007, this was my second portfolio created after grad school. The layouts are relaxed with the text playing an important role on many of the pages. Except for the thesis spreads, each project uses no more than 2 spreads to describe the project requiring a denser use of text and images in the layout


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Portfolio Vol. 04

An 8.5″x 11″ architecture portfolio exploring architectural graphic representation.


Available in two sizes: 18″x 24″ and 24″x 36″. Museum-quality poster made on thick, durable paper with a matte finish.  All posters are printed on archival, acid-free paper.

Framed Posters

Available in two sizes: 18″x 24″ and 24″x 36″.  All frames are wood, painted black, and are made in Los Angeles. The front protector is Acrylite, shatter resistant, and optically pure. The frames have a 1″ border and are not matted.

Canvas Prints

Available in sizes 24″x 36″ and 18″x 24″. Canvases are 20.5 mill thick, Fade-resistant, poly-cotton blend. Canvases are hand stretched and glued to solid wood stretcher bars, and finished with a matte coating.