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Texas Prairie: Color Grading

Texas Prairie: Color Grading

by Alex Hogrefe | Jun 10, 2020 | Break Down, Final Moves, Portfolio Vol. 6, Project 10 Prairie Office, Uncategorized | 5 comments

I don’t often discuss in detail how I tone images because the process ranges so much from image to image. Daytime images use different techniques compared to overcast images or dusky images. On top of that, sometimes I am in the mood to really experiment with color...
Winter Special #8

Winter Special #8

by Alex Hogrefe | Dec 16, 2019 | Portfolio Vol. 6, Project 09 Porter Square, Uncategorized | 8 comments

I was able to squeeze in another winter special illustration before the holidays roll around. For this year, I took things really dark and played up the red tones of the Porter Square Station design. The bus stop view is something that I have been planning in my head...
Porter Sq. At Night

Porter Sq. At Night

by Alex Hogrefe | Sep 22, 2019 | Break Down, Portfolio Vol. 6, Project 09 Porter Square | 7 comments

Alright, I finally was able to finish up my design of Porter Square Station and therefore create a rendering revealing the new design. I kept the same view angle as the “Under Construction” renderings to finish off the series. This also meant I was able to...
Desert Night Tutorial: Part 2

Desert Night Tutorial: Part 2

by Alex Hogrefe | Mar 25, 2018 | Break Down, Over Time, Portfolio Vol. 5, Project 07 Desert Villa | 18 comments

Part 2 of this tutorial will break down the Photoshop side of this illustration.  In terms of Photoshop complexity, this image is relatively simple and minimal in layers. However, I think it is a good example of how a compelling image can be generated with just a few...
Desert House Vignettes

Desert House Vignettes

by Alex Hogrefe | Feb 11, 2018 | Break Down, Portfolio Vol. 5, Project 07 Desert Villa, Styles / Effects | 17 comments

This week, I got back into the Trench House project by generating some exterior vignettes. I wanted to use these images to emphasize the vastness of the context and also to explore some color combinations. Since this project sits in the middle of a desert in Nevada,...
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Categories

  • Break Down (79)
  • Final Moves (11)
  • Fundamentals (31)
  • Graphic Design (3)
  • Over Time (23)
  • Portfolio Vol. 2 (7)
  • Portfolio Vol. 3 (24)
  • Portfolio Vol. 4 (36)
  • Portfolio Vol. 5 (33)
  • Portfolio Vol. 6 (19)
  • Project 01 Long Wharf (11)
  • Project 02 Cultural Center (8)
  • Project 03 Crossroads Pavilion (11)
  • Project 04 Cliff Retreat (8)
  • Project 05 Research Lab (7)
  • Project 06 Philly Bridge (9)
  • Project 07 Desert Villa (9)
  • Project 08 Mountain Lodge (7)
  • Project 09 Porter Square (10)
  • Project 10 Prairie Office (8)
  • Project 11 MIT Hub (3)
  • Styles / Effects (35)
  • Uncategorized (82)

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About

I'm Alex and this is where I visualize architecture. This site is a place for me to experiment with new ideas and talk about the workflows that I use. I have created a lot of tutorials and discuss a lot of topics such as portfolios, presentations, and all things visualization. For more on me and my background, check out my "About Me" page.
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