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MIT Student Hub: Pedestrian Street

MIT Student Hub: Pedestrian Street

by Alex Hogrefe | Jan 23, 2021 | Break Down, Project 11 MIT Hub | 0 comments

One of the first views of the new MIT project that I wanted to explore was an approach shot down a new proposed pedestrian street. Its not necessarily the most compelling view of the new architecture, but I like that the view shows how the student hub volumes...
Winter Special #9: MIT Courtyard

Winter Special #9: MIT Courtyard

by Alex Hogrefe | Dec 23, 2020 | Break Down, Portfolio Vol. 6, Project 11 MIT Hub | 5 comments

I was getting a little nervous there thinking I would run out of time but luckily I was able to squeeze this in before the holidays. This courtyard view represents the 9th Winter special image that I have created for this website. It is also the first highly detailed...
New Project: MIT Student Hub

New Project: MIT Student Hub

by Alex Hogrefe | Dec 6, 2020 | Break Down, Project 11 MIT Hub | 4 comments

I have begun a new personal visualization project to start off the winter season and help me switch things up a bit. As much as I liked working on the Texas Prairie Office, the project and scope was huge which meant every image required lots of design and time to...
Texas Prairie: Aerial Grass

Texas Prairie: Aerial Grass

by Alex Hogrefe | Sep 27, 2020 | Break Down, Portfolio Vol. 6, Project 10 Prairie Office | 8 comments

This latest aerial image was probably my biggest undertaking up to this point in terms of difficulty of Photoshop. I struggled to get started on this illustration because I knew how complex it was going to be to stitch together all of the landscape elements. Because...
Texas Prairie: Glass

Texas Prairie: Glass

by Alex Hogrefe | Sep 6, 2020 | Break Down, Portfolio Vol. 6, Project 10 Prairie Office | 5 comments

Illustrating glass is something I am constantly working on and studying. Glass is such a complex material in the sense that it can be highly reflective in some lighting situations and then completely transparent in other light situations. Finding the right balance of...
Texas Prairie: Abstractions

Texas Prairie: Abstractions

by Alex Hogrefe | Aug 18, 2020 | Break Down, Portfolio Vol. 6, Project 10 Prairie Office | 1 comment

Every now and then, I need to switch things up. Sometimes this means not thinking too much about what the end result will be and just seeing where things go. I needed a break from “realism” and the focus on high res textures, accurate lighting, etc....
Texas Prairie: Detail Elevation

Texas Prairie: Detail Elevation

by Alex Hogrefe | Jul 19, 2020 | Break Down, Portfolio Vol. 6, Project 10 Prairie Office

This has been an image that I started a while back and abandoned and then picked back up again. I wasn’t sure how I wanted to approach it because of the amount of detail involved. This view is all about the activation of the interior space and making it feel...
Texas Prairie: Color Grading

Texas Prairie: Color Grading

by Alex Hogrefe | Jun 10, 2020 | Break Down, Final Moves, Portfolio Vol. 6, Project 10 Prairie Office, Uncategorized | 5 comments

I don’t often discuss in detail how I tone images because the process ranges so much from image to image. Daytime images use different techniques compared to overcast images or dusky images. On top of that, sometimes I am in the mood to really experiment with color...
Texas Prairie Aerial

Texas Prairie Aerial

by Alex Hogrefe | May 21, 2020 | Break Down, Portfolio Vol. 6, Project 10 Prairie Office, Uncategorized | 13 comments

This was one of my more ambitious undertakings and an image I almost didn’t do. I had a lot of things going against me that made me second guess taking on this type of image. It was going to require a ton of Photoshop, the view is at an angle that tends to feel flat...
Texas Office Elevation

Texas Office Elevation

by Alex Hogrefe | Apr 20, 2020 | Break Down, Portfolio Vol. 6, Project 10 Prairie Office | 12 comments

I created this illustration to tease out a few details with this project that I wasn’t too sure about. For one, I had this idea of the meadow and trees flowing in and around the architecture so I wanted to setup an “easy” view angle where I could...
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Categories

  • Break Down (79)
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  • Over Time (23)
  • Portfolio Vol. 2 (7)
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  • Portfolio Vol. 5 (33)
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  • Project 01 Long Wharf (11)
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  • Project 03 Crossroads Pavilion (11)
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About

I'm Alex and this is where I visualize architecture. This site is a place for me to experiment with new ideas and talk about the workflows that I use. I have created a lot of tutorials and discuss a lot of topics such as portfolios, presentations, and all things visualization. For more on me and my background, check out my "About Me" page.
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