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Culture Center Intro Illustration

Culture Center Intro Illustration

by Alex Hogrefe | May 15, 2016 | Break Down, Portfolio Vol. 4, Project 02 Cultural Center | 44 comments

As I rework some of the spreads for my upcoming Portfolio Volume 4,  I find myself needing to develop several new illustrations to fill in some missing information or to help better tell the story. However, due to time limitations and the amount of images I need to...
Culture Center Spreads

Culture Center Spreads

by Alex Hogrefe | Jan 4, 2015 | Portfolio Vol. 4, Project 02 Cultural Center, Uncategorized | 26 comments

It has now been several months of working on this latest project from which lots of imagery has been created. I’m ready to start compiling all of this information into portfolio spreads similar to what I did for the wharf project. Anyone that reads this...
Winter Special #4

Winter Special #4

by ahogrefe | Dec 14, 2014 | Break Down, Portfolio Vol. 4, Project 02 Cultural Center, Uncategorized | 50 comments

For this winter special #4, it was all about the lighting and atmosphere. Going into this, I knew the illustration was going to be heavily post processed so I spent little time preparing the 3d model and just kicked out a quick V-ray base rendering...
Some Thoughts on Texture

Some Thoughts on Texture

by Alex Hogrefe | Nov 26, 2014 | Break Down, Portfolio Vol. 4, Project 02 Cultural Center, Styles / Effects | 27 comments

A thought that is often running through my head when working on architectural illustrations is how can I bring more of a human touch to the image. The answer is almost always through texturing in Photoshop. I have spent the last week illustrating an aerial perspective...
Day to Night: All Photoshop

Day to Night: All Photoshop

by Alex Hogrefe | Nov 9, 2014 | Break Down, Fundamentals, Portfolio Vol. 4, Project 02 Cultural Center | 33 comments

  One of the very first tutorials I created for this site described a workflow that generated a night scene only using Photoshop. That tutorial used a very simple base image exported right out of Sketchup. The workflow is easy to implement and is especially...
Photoshop Layer Management

Photoshop Layer Management

by Alex Hogrefe | Oct 26, 2014 | Fundamentals, Project 02 Cultural Center | 60 comments

  Architecture visualization is notorious for producing complex and messy PSD files. Sometimes, it’s the little things that can make a big difference and in my opinion, layer management is one of those little things that many people don’t put enough...
Boston Greenway Museum: Building Diagrams

Boston Greenway Museum: Building Diagrams

by Alex Hogrefe | Oct 12, 2014 | Over Time, Portfolio Vol. 4, Project 02 Cultural Center, Uncategorized | 14 comments

As the 3d model progresses, I find myself spending a lot of time defining and organizing the way different elements are grouped in the model. I posted a video a while back showing a time lapse of the construction of one of my models. I rarely use layers but instead...
New Model Underway

New Model Underway

by Alex Hogrefe | Sep 30, 2014 | Portfolio Vol. 4, Project 02 Cultural Center, Uncategorized | 19 comments

These past two weeks have been crazy and if any of you follow my Facebook page, you know what I am talking about.  However, with all of the change, I figured it would also be a good time to start a new project as well. The wharf design was a fun project to...

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Categories

  • Break Down (82)
  • Final Moves (11)
  • Fundamentals (31)
  • Graphic Design (3)
  • Over Time (23)
  • Portfolio Vol. 2 (7)
  • Portfolio Vol. 3 (24)
  • Portfolio Vol. 4 (36)
  • Portfolio Vol. 5 (34)
  • Portfolio Vol. 6 (22)
  • Project 01 Long Wharf (11)
  • Project 02 Cultural Center (8)
  • Project 03 Crossroads Pavilion (11)
  • Project 04 Cliff Retreat (8)
  • Project 05 Research Lab (7)
  • Project 06 Philly Bridge (9)
  • Project 07 Desert Villa (9)
  • Project 08 Mountain Lodge (7)
  • Project 09 Porter Square (10)
  • Project 10 Prairie Office (8)
  • Project 11 MIT Hub (6)
  • Project 12 Summerfest (3)
  • Styles / Effects (36)
  • Uncategorized (84)

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About

I'm Alex and this is where I visualize architecture. This site is a place for me to experiment with new ideas and talk about the workflows that I use. I have created a lot of tutorials and discuss a lot of topics such as portfolios, presentations, and all things visualization. For more on me and my background, check out my "About Me" page.
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