Winter Special #4

By Alex Hogrefe
Dec. 14, 2014

Some Thoughts on Texture

By Alex Hogrefe
November 25, 2014

Day to Night: All Photoshop

By Alex Hogrefe
November 9, 2014

Get Portfolio Vol. 3

Now available to purchase

Tumblr Image of the Week

Taylor Dahl
San Francisco Center for Innovation
Rhino, SU, Kerkythea, Photoshop

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Winter Special #4

For this winter special #4, it was all about the lighting and atmosphere. Going into this, I knew the illustration was going to be heavily post processed so I spent little time preparing the 3d model and just kicked out a quick V-ray base rendering with no...

Some Thoughts on Texture

A thought that is often running through my head when working on architectural illustrations is how can I bring more of a human touch to the image. The answer is almost always through texturing in Photoshop. I have spent the last week illustrating an aerial perspective...

Day to Night: All Photoshop

  One of the very first tutorials I created for this site described a workflow that generated a night scene only using Photoshop. That tutorial used a very simple base image exported right out of Sketchup. The workflow is easy to implement and is especially...

Photoshop Layer Management

  Architecture visualization is notorious for producing complex and messy PSD files. Sometimes, it’s the little things that can make a big difference and in my opinion, layer management is one of those little things that many people don’t put enough...

Boston Greenway Museum: Building Diagrams

As the 3d model progresses, I find myself spending a lot of time defining and organizing the way different elements are grouped in the model. I posted a video a while back showing a time lapse of the construction of one of my models. I rarely use layers but instead...

New Model Underway

These past two weeks have been crazy and if any of you follow my Facebook page, you know what I am talking about.  However, with all of the change, I figured it would also be a good time to start a new project as well. The wharf design was a fun project to...

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Tumblr Submission of the Week

Taylor Dahl
San Francisco Center for Innovation
Rhino, SU, Kerkythea, Photoshop

Architecture Portfolio Vol. 3 (Hardcover)

An example architectural portfolio focusing and visualization strategies consisting of 58 full color pages designed cover to cover by Alex Hogrefe.

$37.50