No-Render Quick Collage

By Alex Hogrefe
Feb. 7, 2014

New Project: Train Pavilion

By Alex Hogrefe
January 24, 2015

Culture Center Spreads

By Alex Hogrefe
Jan 4, 2015

Tumblr Image of the Week

Artist Unknown
Live/work studio for stucco artisan in Venice



No-Render Quick Collage

I was in need of some purely right brain thinking so I decided to skip modeling and V-Ray altogether and see what I could turn out with a half baked Sketchup model and some Photoshop. This meant generating a collage style illustration. These types of illustrations are...

New Project: Train Pavillion

The last few weeks have been spent designing a new project that will allow me to experiment with some new rendering styles that I have in mind. The past few projects were located in a dense urban setting so I am switching things up and going rural. I decided on an...

Culture Center Spreads

It has now been several months of working on this latest project from which lots of imagery has been created. I’m ready to start compiling all of this information into portfolio spreads similar to what I did for the wharf project. Anyone that reads this...

Winter Special #4

For this winter special #4, it was all about the lighting and atmosphere. Going into this, I knew the illustration was going to be heavily post processed so I spent little time preparing the 3d model and just kicked out a quick V-ray base rendering with no...

Some Thoughts on Texture

A thought that is often running through my head when working on architectural illustrations is how can I bring more of a human touch to the image. The answer is almost always through texturing in Photoshop. I have spent the last week illustrating an aerial perspective...

Day to Night: All Photoshop

  One of the very first tutorials I created for this site described a workflow that generated a night scene only using Photoshop. That tutorial used a very simple base image exported right out of Sketchup. The workflow is easy to implement and is especially...


See Gallery >

Architecture Portfolio Vol. 3 (Hardcover)

An example architectural portfolio focusing and visualization strategies consisting of 58 full color pages designed cover to cover by Alex Hogrefe.