by Alex Hogrefe | Sep 6, 2019 | Portfolio Vol. 6, Project 09 Porter Square, Uncategorized |
I know, it has been a while. However, I have been doing a lot of work behind the scenes and I traveled to Vienna, Austria for the infamous D2 Conference. The Porter Square Project is taking longer than normal to design, partly because the site is so complex, and...
by Alex Hogrefe | Aug 4, 2019 | Graphic Design, Portfolio Vol. 6, Project 09 Porter Square, Styles / Effects, Uncategorized |
Porter Square Station is a place I pass through nearly every day and is the site I have decided to take on as my next design/illustration project. Since the station is nearby my office, it is how I get to and from my home, and how I get in and out of the city for...
by Alex Hogrefe | Apr 3, 2019 | Break Down, Portfolio Vol. 5, Project 06 Philly Bridge |
One of the images not initially generated for the Philly Bridge Project was the south side of the pedestrian bridge. Here, the bridge turns into a park-like setting with lots of trees, vegetation, and a grand stair connecting down to the street level. This was an...
by Alex Hogrefe | Feb 22, 2019 | Portfolio Vol. 5, Project 07 Desert Villa, Uncategorized |
If you haven’t been to my site in a while, I have been taking the past several months to piece together my new Portfolio Volume 05. As I go from project to project, I look to fill in gaps of missing information in the storytelling of the design. In this case, I...
by Alex Hogrefe | Jan 27, 2019 | Break Down, Fundamentals, Portfolio Vol. 5, Project 05 Research Lab, Uncategorized |
One of the new images I generated for my upcoming Portfolio Volume 05 was an aerial view of the Research Lab Project. Because I have many new images to generate in a short amount of time for the portfolio, I have been trying to minimize time spent on each image. In...
by Alex Hogrefe | Oct 28, 2018 | Portfolio Vol. 5, Project 08 Mountain Lodge |
I have begun thinking about some of the spreads for the Mountain Lodge Project and what kind of tone I want to set. The images consists of simple and minimal diagrams paired with heavily textured and vegetated perspectives intentionally creating a contrast between the...
by Alex Hogrefe | Aug 20, 2018 | Portfolio Vol. 5, Project 08 Mountain Lodge |
I have been working up some drafts for a few diagrams and elevations for the mountain lodge project. I am testing out some graphically minimal styles that contrast the highly textured and atmospheric perspective illustrations seen here and here. I don’t normally...
by Alex Hogrefe | Mar 25, 2018 | Break Down, Over Time, Portfolio Vol. 5, Project 07 Desert Villa |
Part 2 of this tutorial will break down the Photoshop side of this illustration. In terms of Photoshop complexity, this image is relatively simple and minimal in layers. However, I think it is a good example of how a compelling image can be generated with just a few...
by Alex Hogrefe | Feb 11, 2018 | Break Down, Portfolio Vol. 5, Project 07 Desert Villa, Styles / Effects |
This week, I got back into the Trench House project by generating some exterior vignettes. I wanted to use these images to emphasize the vastness of the context and also to explore some color combinations. Since this project sits in the middle of a desert in Nevada,...
by Alex Hogrefe | Dec 19, 2017 | Portfolio Vol. 5, Project 06 Philly Bridge, Styles / Effects, Uncategorized |
Even though I have started the new desert house project, I jumped back to the Philly Bridge project to generate this year’s winter special. This was a view that I had planned on illustrating months ago but ran out of time. Luckily, it works perfectly for...