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Mapping Philly

Mapping Philly

by Alex Hogrefe | Oct 29, 2017 | Project 06 Philly Bridge, Uncategorized | 14 comments

I have been traveling quite a bit lately which means it has been a while since my last post. I figured I would ease back into this with some mapping studies that I have been experimenting with. I have always liked the idea of locating a project at the beginning of the...
Site Texture Study: Round Two

Site Texture Study: Round Two

by Alex Hogrefe | Jun 25, 2017 | Break Down, Portfolio Vol. 5, Project 06 Philly Bridge | 10 comments

I first generated a black and white study like this for my wharf design back in 2014. I liked how this approach breaks down the complexity of site design into simple elements and creating a space for me to quickly “sketch” out and iterate ideas. For this...
Philly Diagram Study

Philly Diagram Study

by Alex Hogrefe | Jun 1, 2017 | Break Down, Project 06 Philly Bridge, Styles / Effects, Uncategorized | 16 comments

I always look to diagrams to help tease out ideas or to clarify my thoughts as early on in the design process as possible. The diagram being broken down below is working off of a simple model with almost no detail or structural articulation making it easier to update...
Bridging Philly

Bridging Philly

by Alex Hogrefe | May 4, 2017 | Portfolio Vol. 5, Project 06 Philly Bridge, Uncategorized | 6 comments

A few weeks back, I was lucky enough to give a lecture and some workshops at Philadelphia University School of Architecture. During my tour of the city, I was blown away by the amount of development and new architecture going on. One proposal that I found especially...
Some Thoughts on Texture

Some Thoughts on Texture

by Alex Hogrefe | Nov 26, 2014 | Break Down, Portfolio Vol. 4, Project 02 Cultural Center, Styles / Effects | 27 comments

A thought that is often running through my head when working on architectural illustrations is how can I bring more of a human touch to the image. The answer is almost always through texturing in Photoshop. I have spent the last week illustrating an aerial perspective...
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  • Break Down (82)
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  • Graphic Design (3)
  • Over Time (23)
  • Portfolio Vol. 2 (7)
  • Portfolio Vol. 3 (24)
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  • Project 01 Long Wharf (11)
  • Project 02 Cultural Center (8)
  • Project 03 Crossroads Pavilion (11)
  • Project 04 Cliff Retreat (8)
  • Project 05 Research Lab (7)
  • Project 06 Philly Bridge (9)
  • Project 07 Desert Villa (9)
  • Project 08 Mountain Lodge (7)
  • Project 09 Porter Square (10)
  • Project 10 Prairie Office (8)
  • Project 11 MIT Hub (6)
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  • Styles / Effects (36)
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About

I'm Alex and this is where I visualize architecture. This site is a place for me to experiment with new ideas and talk about the workflows that I use. I have created a lot of tutorials and discuss a lot of topics such as portfolios, presentations, and all things visualization. For more on me and my background, check out my "About Me" page.
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