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Porter Sq. Platform and Digital Display

Porter Sq. Platform and Digital Display

by Alex Hogrefe | Feb 23, 2020 | Break Down, Portfolio Vol. 6, Project 09 Porter Square, Uncategorized | 4 comments

I have been working hard to wrap up the illustrations for the Porter Square project with only a few more illustrations remaining. Life has been getting busier and busier outside of this website. My visualization office and family are demanding more of my time than...
Introducing Portfolio Volume 05

Introducing Portfolio Volume 05

by Alex Hogrefe | Jun 16, 2019 | Break Down, Portfolio Vol. 5 | 5 comments

After many months, I have finally finished Portfolio Volume 05. I can honestly say that I have put more time into this book than I have on anything else I have ever worked on. So many new illustrations were generated beyond what was shown on this blog and a lot of...
Mountain Lodge Spreads

Mountain Lodge Spreads

by Alex Hogrefe | Oct 28, 2018 | Portfolio Vol. 5, Project 08 Mountain Lodge | 8 comments

I have begun thinking about some of the spreads for the Mountain Lodge Project and what kind of tone I want to set. The images consists of simple and minimal diagrams paired with heavily textured and vegetated perspectives intentionally creating a contrast between the...
Cliff Retreat: New Spreads

Cliff Retreat: New Spreads

by Alex Hogrefe | Mar 27, 2016 | Portfolio Vol. 4, Project 04 Cliff Retreat | 16 comments

  The Cliff retreat spreads are underway. With most of the imagery generated, I had enough content to start thinking about how the pages would be laid out and how the story would be told. As with a lot of my layouts, the styles range quite a bit from spread to...
Cliff Retreat Section Spread

Cliff Retreat Section Spread

by Alex Hogrefe | Jan 24, 2016 | Break Down, Portfolio Vol. 4, Project 04 Cliff Retreat | 29 comments

For the past few weeks, I have been producing section illustrations of my cliff retreat design. As is often the case, the final result took a complete detour from what I originally set out to produce. I began the spreads rendering out two large detail perspectives...
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Categories

  • Break Down (82)
  • Final Moves (11)
  • Fundamentals (31)
  • Graphic Design (3)
  • Over Time (23)
  • Portfolio Vol. 2 (7)
  • Portfolio Vol. 3 (24)
  • Portfolio Vol. 4 (36)
  • Portfolio Vol. 5 (34)
  • Portfolio Vol. 6 (22)
  • Project 01 Long Wharf (11)
  • Project 02 Cultural Center (8)
  • Project 03 Crossroads Pavilion (11)
  • Project 04 Cliff Retreat (8)
  • Project 05 Research Lab (7)
  • Project 06 Philly Bridge (9)
  • Project 07 Desert Villa (9)
  • Project 08 Mountain Lodge (7)
  • Project 09 Porter Square (10)
  • Project 10 Prairie Office (8)
  • Project 11 MIT Hub (6)
  • Project 12 Summerfest (3)
  • Styles / Effects (36)
  • Uncategorized (84)

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About

I'm Alex and this is where I visualize architecture. This site is a place for me to experiment with new ideas and talk about the workflows that I use. I have created a lot of tutorials and discuss a lot of topics such as portfolios, presentations, and all things visualization. For more on me and my background, check out my "About Me" page.
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