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Back to Business: Main Street Perspective

Back to Business: Main Street Perspective

by Alex Hogrefe | May 3, 2015 | Break Down, Portfolio Vol. 4, Project 03 Crossroads Pavilion | 37 comments

It’s been a while, but I am finally back. I have spent the last several months traveling, giving workshops, settling into a new home, and spending time with family. Needless to say, priorities shifted as they often do and this website unfortunately had to be put...
Exploded Axon Part 2

Exploded Axon Part 2

by Alex Hogrefe | Mar 2, 2015 | Break Down, Portfolio Vol. 4, Project 03 Crossroads Pavilion, Styles / Effects, Uncategorized | 22 comments

  As you have probably noticed, I have not been posting as often as I normally do. Things have been very busy lately, in a good way. Unfortunately, this means that I have not been able to invest as much time as I would have liked to this website. Instead of not...
Culture Center Spreads

Culture Center Spreads

by Alex Hogrefe | Jan 4, 2015 | Portfolio Vol. 4, Project 02 Cultural Center, Uncategorized | 26 comments

It has now been several months of working on this latest project from which lots of imagery has been created. I’m ready to start compiling all of this information into portfolio spreads similar to what I did for the wharf project. Anyone that reads this...
Winter Special #4

Winter Special #4

by ahogrefe | Dec 14, 2014 | Break Down, Portfolio Vol. 4, Project 02 Cultural Center, Uncategorized | 50 comments

For this winter special #4, it was all about the lighting and atmosphere. Going into this, I knew the illustration was going to be heavily post processed so I spent little time preparing the 3d model and just kicked out a quick V-ray base rendering...
Some Thoughts on Texture

Some Thoughts on Texture

by Alex Hogrefe | Nov 26, 2014 | Break Down, Portfolio Vol. 4, Project 02 Cultural Center, Styles / Effects | 27 comments

A thought that is often running through my head when working on architectural illustrations is how can I bring more of a human touch to the image. The answer is almost always through texturing in Photoshop. I have spent the last week illustrating an aerial perspective...
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Categories

  • Break Down (82)
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  • Over Time (23)
  • Portfolio Vol. 2 (7)
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  • Portfolio Vol. 5 (34)
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  • Project 01 Long Wharf (11)
  • Project 02 Cultural Center (8)
  • Project 03 Crossroads Pavilion (11)
  • Project 04 Cliff Retreat (8)
  • Project 05 Research Lab (7)
  • Project 06 Philly Bridge (9)
  • Project 07 Desert Villa (9)
  • Project 08 Mountain Lodge (7)
  • Project 09 Porter Square (10)
  • Project 10 Prairie Office (8)
  • Project 11 MIT Hub (6)
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  • Styles / Effects (36)
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About

I'm Alex and this is where I visualize architecture. This site is a place for me to experiment with new ideas and talk about the workflows that I use. I have created a lot of tutorials and discuss a lot of topics such as portfolios, presentations, and all things visualization. For more on me and my background, check out my "About Me" page.
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