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Cliff Landscape Study

Cliff Landscape Study

by Alex Hogrefe | Nov 25, 2015 | Break Down, Project 04 Cliff Retreat | 15 comments

A big part of this design is how the landscape slips under and around the structure. As a way for me to understand the relationship between the landscape and architecture, I put together a few diagrams. The success of this image relies heavily on the textures. The...
Back to Business: Main Street Perspective

Back to Business: Main Street Perspective

by Alex Hogrefe | May 3, 2015 | Break Down, Portfolio Vol. 4, Project 03 Crossroads Pavilion | 37 comments

It’s been a while, but I am finally back. I have spent the last several months traveling, giving workshops, settling into a new home, and spending time with family. Needless to say, priorities shifted as they often do and this website unfortunately had to be put...
Wharf Design: Foggy Morning Perspective: Part 2

Wharf Design: Foggy Morning Perspective: Part 2

by Alex Hogrefe | Jul 13, 2014 | Break Down, Portfolio Vol. 4, Project 01 Long Wharf | 15 comments

  This was a fun image to work on and the breakdown is relatively straight forward. The big poetic moves such as fog and coloring come towards the end which is typically the case with images like this. There was a lot of prep in Photoshop such as refining...
Wharf Design: Foggy Morning Perspective: Part 1

Wharf Design: Foggy Morning Perspective: Part 1

by Alex Hogrefe | Jul 6, 2014 | Break Down, Portfolio Vol. 4, Project 01 Long Wharf | 14 comments

Modeler: Sketchup Renderer: V-Ray Post Processing: Photoshop Final Output Size: 4500 px x 2520 px   The Boston Long Wharf perspective illustrations are underway. This first illustration is one of the more important ones because it is describing the entire design...
Portfolio Upgrade: Interior Illustration Breakdown

Portfolio Upgrade: Interior Illustration Breakdown

by Alex Hogrefe | May 25, 2013 | Break Down, Portfolio Vol. 3 | 22 comments

    This past post received a lot of feedback from you asking for a more detailed breakdown of the illustrations. The interior illustration in particular got a lot of attention so I am going to start with that one. Since several different parts of the...
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  • Break Down (79)
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  • Portfolio Vol. 2 (7)
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  • Project 03 Crossroads Pavilion (11)
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I'm Alex and this is where I visualize architecture. This site is a place for me to experiment with new ideas and talk about the workflows that I use. I have created a lot of tutorials and discuss a lot of topics such as portfolios, presentations, and all things visualization. For more on me and my background, check out my "About Me" page.
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