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Moody Black and White

Moody Black and White

by Alex Hogrefe | Oct 16, 2019 | Break Down, Portfolio Vol. 6, Project 09 Porter Square, Uncategorized | 6 comments

I recently stumbled across an article about an architecture photographer named Sajin Sasidharan and his black and white photos of Dubai. The images are extremely dramatic and he is very strategic about how he uses light to create clear focal points and manage visual...
Philly Bridge: 2 for 1 Break Down

Philly Bridge: 2 for 1 Break Down

by Alex Hogrefe | Jul 17, 2017 | Portfolio Vol. 5, Project 06 Philly Bridge, Uncategorized | 28 comments

Below are some eye level perspectives that I created to get a sense of the pedestrian bridge design from the west side of the site. I had made some substantial changes to the form and wanted to study what the experience was like as you approach it both as a pedestrian...
Culture Center Intro Illustration

Culture Center Intro Illustration

by Alex Hogrefe | May 15, 2016 | Break Down, Portfolio Vol. 4, Project 02 Cultural Center | 44 comments

As I rework some of the spreads for my upcoming Portfolio Volume 4,  I find myself needing to develop several new illustrations to fill in some missing information or to help better tell the story. However, due to time limitations and the amount of images I need to...
Cliff Retreat: Finale Image

Cliff Retreat: Finale Image

by Alex Hogrefe | Mar 6, 2016 | Break Down, Portfolio Vol. 4, Project 04 Cliff Retreat | 45 comments

I wanted to have some fun with this image and create something that conveyed the scale of this project. Sort of a grand finale image. I have already generated a lot of close-up vignettes, but nothing really showing the project its totality. I chose a view that would...
Cliff Retreat Moments: Part 1

Cliff Retreat Moments: Part 1

by Alex Hogrefe | Dec 13, 2015 | Break Down, Portfolio Vol. 4, Project 04 Cliff Retreat | 21 comments

      The cliff retreat has been a fun project to design and I find myself constantly jumping back and forth between the macro and micro scales of the design. For the micro scale, the lack of detail in the model can make it difficult to visualize some...
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Categories

  • Break Down (82)
  • Final Moves (11)
  • Fundamentals (31)
  • Graphic Design (3)
  • Over Time (23)
  • Portfolio Vol. 2 (7)
  • Portfolio Vol. 3 (24)
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  • Portfolio Vol. 5 (34)
  • Portfolio Vol. 6 (22)
  • Project 01 Long Wharf (11)
  • Project 02 Cultural Center (8)
  • Project 03 Crossroads Pavilion (11)
  • Project 04 Cliff Retreat (8)
  • Project 05 Research Lab (7)
  • Project 06 Philly Bridge (9)
  • Project 07 Desert Villa (9)
  • Project 08 Mountain Lodge (7)
  • Project 09 Porter Square (10)
  • Project 10 Prairie Office (8)
  • Project 11 MIT Hub (6)
  • Project 12 Summerfest (3)
  • Styles / Effects (36)
  • Uncategorized (84)

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About

I'm Alex and this is where I visualize architecture. This site is a place for me to experiment with new ideas and talk about the workflows that I use. I have created a lot of tutorials and discuss a lot of topics such as portfolios, presentations, and all things visualization. For more on me and my background, check out my "About Me" page.
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