Moody Black and White





Alex Hogrefe
Oct. 28, 2019





The One Rendering Challenge 2019

By Alex Hogrefe
October 13, 2019


KRob Competition 2019




By Alex Hogrefe
October 03, 2019




Porter Square at Night





By Alex Hogrefe
Sept. 22, 2019




Porter Sq. Under Construction




By Alex Hogrefe
Sept. 05, 2019




Porter Sq. Station: Existing Conditions

By Alex Hogrefe
Aug 04, 2019


Introducing Portfolio Volume 05





By Alex Hogrefe
June 16, 2019






Arch Viz Podcast 2019

I am a big fan of podcasts, maybe too much. I listen to them all day everyday while I work. Some of my all time favorites include 99% Invisible, Freakanomics Radio, Revisionist History, The Tim Ferris Show, This American Life, Comedy Bang Bang, Judge John Hodgman,...

Introducing Portfolio Volume 05

After many months, I have finally finished Portfolio Volume 05. I can honestly say that I have put more time into this book than I have on anything else I have ever worked on. So many new illustrations were generated beyond what was shown on this blog and a lot of...

Portfolio Volume 05: Covers

If it seems like I have been posting less and less lately, it is because all of my time has been going into my next portfolio. This book has been in the making for the past 3 years. However, I have taken the last several months to invest all of my free time into...

Choosing a View: Philly Bridge

One of the images not initially generated for the Philly Bridge Project was the south side of the pedestrian bridge. Here, the bridge turns into a park-like setting with lots of trees, vegetation, and a grand stair connecting down to the street level. This was an...

Interiors: Abstract to Real

If you haven't been to my site in a while, I have been taking the past several months to piece together my new Portfolio Volume 05. As I go from project to project, I look to fill in gaps of missing information in the storytelling of the design. In this case, I had...

Aerial Trees Break Down

One of the new images I generated for my upcoming Portfolio Volume 05 was an aerial view of the Research Lab Project. Because I have many new images to generate in a short amount of time for the portfolio, I have been trying to minimize time spent on each image. In...

Portfolio Vol. 5

This section coming soon. Learn more about this book HERE

Portfolio Vol. 4

My latest portfolio released in 2016, Portfolio Volume 4 discusses new layout  and illustrations/diagrammatic styles. Over 35 posts break down each illustration and explores ideas of composing and refining portfolio presentation techniques.

Portfolio Vol. 3

Released in 2014, Portfolio Vol. 3 builds off of Portfolio Vol. 2 by introducing a new workflow that includes Indesign to better manage page and text organization. New image styles such as x-ray illustrations and exploded axons are introduced.

Portfolio Vol. 2

Developed in 2007, this was my second portfolio created after grad school. The layouts are relaxed with the text playing an important role on many of the pages. Except for the thesis spreads, each project uses no more than 2 spreads to describe the project requiring a denser use of text and images in the layout