Choosing Views: Philly Bridge





By Alex Hogrefe
April 04, 2018




Interiors: Abstract to Real




By Alex Hogrefe
Feb 24, 2019




Aerial Trees Break Down

By Alex Hogrefe
Jan. 27, 2019


Typography Part 2




By Matt Uminski
Jan. 07, 2019




Winter Special #7





By Alex Hogrefe
Dec. 18, 2018




Typography Part 1





Matt Uminski
Dec 02, 2018







Mountain Lodge Spreads

I have begun thinking about some of the spreads for the Mountain Lodge Project and what kind of tone I want to set. The images consists of simple and minimal diagrams paired with heavily textured and vegetated perspectives intentionally creating a contrast between the...

Mountain Lodge Dusk and Night

It's been way too long since my last post. It has been a busy month traveling and moving Design Distill to a new office. However, I was finally able to find some time this weekend to put together two new images for the Mountain Lodge Project. For these images, all I...

Mountain Lodge Diagrams and Elevations

I have been working up some drafts for a few diagrams and elevations for the mountain lodge project. I am testing out some graphically minimal styles that contrast the highly textured and atmospheric perspective illustrations seen here and here. I don't normally...

Mountain Lodge Ground Study

This will be a quick post, but I wanted to show another image that I have been working on. This illustration was put together to study the ground around the base of the tower. I wanted to iterate on some ideas I had for the landscape/hardscape relationship as well as...

Mountain Lodge Light and Shadow

As I continue to develop my Mountain Lodge Project, there are a couple of areas that I am using visualization to study the design a little more closely. One of the key moments is a bridge that connects the tower to the mountain side. I had envisioned this space to be...

Mountain Lodge Intro

Below is a sneak peak of my next project that I will be illustrating over the next several months. As with all of my projects, I have tried to setup several scenarios that I am interested in visualizing. For this project, specifically, the overarching concept is of a...

Portfolio Vol. 5

In the works. Expected Release: 2018/2019

Portfolio Vol. 4

My latest portfolio released in 2016, Portfolio Volume 4 discusses new layout  and illustrations/diagrammatic styles. Over 35 posts break down each illustration and explores ideas of composing and refining portfolio presentation techniques.

Portfolio Vol. 3

Released in 2014, Portfolio Vol. 3 builds off of Portfolio Vol. 2 by introducing a new workflow that includes Indesign to better manage page and text organization. New image styles such as x-ray illustrations and exploded axons are introduced.

Portfolio Vol. 2

Developed in 2007, this was my second portfolio created after grad school. The layouts are relaxed with the text playing an important role on many of the pages. Except for the thesis spreads, each project uses no more than 2 spreads to describe the project requiring a denser use of text and images in the layout


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Portfolio Vol. 04

An 8.5″x 11″ architecture portfolio exploring architectural graphic representation.


Available in two sizes: 18″x 24″ and 24″x 36″. Museum-quality poster made on thick, durable paper with a matte finish.  All posters are printed on archival, acid-free paper.

Framed Posters

Available in two sizes: 18″x 24″ and 24″x 36″.  All frames are wood, painted black, and are made in Los Angeles. The front protector is Acrylite, shatter resistant, and optically pure. The frames have a 1″ border and are not matted.

Canvas Prints

Available in sizes 24″x 36″ and 18″x 24″. Canvases are 20.5 mill thick, Fade-resistant, poly-cotton blend. Canvases are hand stretched and glued to solid wood stretcher bars, and finished with a matte coating.