Mountain Lodge Dusk and Night




By Alex Hogrefe
Oct 2, 2018




Mountain Lodge Diagrams and Elevations




By Alex Hogrefe
Aug 21, 2018




Mountain Lodge Ground Study





By Alex Hogrefe
July 29, 2018




Mountain Lodge Light and Shadow



Alex Hogrefe
July 08, 2018



Mountain Lodge Intro



By Alex Hogrefe
June 10, 2018



Introducing Portfolio Volume 04

By Alex Hogrefe
October 08, 2016




Desert Night Tutorial: Part 2

Part 2 of this tutorial will break down the Photoshop side of this illustration.  In terms of Photoshop complexity, this image is relatively simple and minimal in layers. However, I think it is a good example of how a compelling image can be generated with just a few...

Desert Night Tutorial: Part 1

I have had a ton of people asking me to create a more thorough breakdown of one of my images and it seems the desert house dusk shot would be a good candidate. I like this image because not a ton of Photoshop is needed for the illustration, but the little Photoshop...

Desert House Vignettes

This week, I got back into the Trench House project by generating some exterior vignettes. I wanted to use these images to emphasize the vastness of the context and also to explore some color combinations. Since this project sits in the middle of a desert in Nevada,...

Desert Site Plan

    After a few more weeks of studying, iterating, and modeling, the design of the desert house has been more or less finalized. I have now begun thinking about the visuals and how I want to present this project. This has been difficult at times because the form can...

Winter Special #6

Even though I have started the new desert house project, I jumped back to the Philly Bridge project to generate this year's winter special. This was a view that I had planned on illustrating months ago but ran out of time. Luckily, it works perfectly for creating a...

Managing Diagrams in Photoshop

I have been testing out a ton of different ideas for how to articulate the glass facade for the Desert Trench House project. From those studies, I developed a spread that shows some of the iterations that were generated. As I was putting this illustration together, I...

Portfolio Vol. 5

In the works. Expected Release: 2018/2019

Portfolio Vol. 4

My latest portfolio released in 2016, Portfolio Volume 4 discusses new layout  and illustrations/diagrammatic styles. Over 35 posts break down each illustration and explores ideas of composing and refining portfolio presentation techniques.

Portfolio Vol. 3

Released in 2014, Portfolio Vol. 3 builds off of Portfolio Vol. 2 by introducing a new workflow that includes Indesign to better manage page and text organization. New image styles such as x-ray illustrations and exploded axons are introduced.

Portfolio Vol. 2

Developed in 2007, this was my second portfolio created after grad school. The layouts are relaxed with the text playing an important role on many of the pages. Except for the thesis spreads, each project uses no more than 2 spreads to describe the project requiring a denser use of text and images in the layout


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Portfolio Vol. 04

An 8.5″x 11″ architecture portfolio exploring architectural graphic representation.


Available in two sizes: 18″x 24″ and 24″x 36″. Museum-quality poster made on thick, durable paper with a matte finish.  All posters are printed on archival, acid-free paper.

Framed Posters

Available in two sizes: 18″x 24″ and 24″x 36″.  All frames are wood, painted black, and are made in Los Angeles. The front protector is Acrylite, shatter resistant, and optically pure. The frames have a 1″ border and are not matted.

Canvas Prints

Available in sizes 24″x 36″ and 18″x 24″. Canvases are 20.5 mill thick, Fade-resistant, poly-cotton blend. Canvases are hand stretched and glued to solid wood stretcher bars, and finished with a matte coating.